What is search engine optimization (SEO)? Does your website need SEO? Do you need to hire a professional to search engine optimize your website? Most website owners struggle with this question.

Almost all consumers looking to purchase a product or a service via the Internet begin their search by using a Search engine & in all probability they use Google, the front runner in search engines that has about 75% of the market share. It has oft been said that most consumers do not go beyond the third page of results in Google. Today with more than 100,000 websites springing up every day and an estimated 120 million websites it immediately becomes apparent that without search engine optimization, your website however well-built does not stand a chance of being found by consumers looking for your product.

To put it simply SEO is the process of improving the visibility of your website in search engines, so that consumers searching for products you sell or services you offer will easily find your website. The higher the visibility of your website in search engines, the greater the number of visitors to your website, which in turn increases the frequency of a sale. It is as simple as that.

If you are serious about selling on the Internet, how can you afford not to?

There are hundreds if not thousands of articles available on the Internet that will tell you in detail what you need to do in order to optimize your website. Lansend too has published easy to understand “how to” articles about SEO in our blog. As you read all of these articles you will begin to appreciate that there is no magic pill or quick fix that you can do in your spare time.

Don't believe us?  become an educated consumer and get familiar with how search engines work.

Search engine optimization of a website requires consistent dedicated effort in updating your website, writing of blogs & articles & constant fine tuning of your website. Moreover Search engines are constantly modifying their indexing / crawling technologies, if you do not keep abreast of current search engine trends your efforts may all be in vain, or even worse you may inadvertently have your website blacklisted by search engines. Add to this the requirement to learn & understand basic html & Meta tags and it is obvious that SEO cannot be done part time. It requires dedicated experienced knowledgeable professional effort.

Could you take away time from running your business and dedicate time do this?

Entrust Lansend with the task of optimizing your website for search engines. With over 7 years of experience in the SEO industry, Lansend has an in-depth understanding of SEO and precise knowledge of the steps required to improve the visibility of any website in Search engines, especially Google. We begin by understanding your business, your industry & your competitors. We perform a detailed keyword discovery and competition analysis and work out an optimization strategy that is tuned to the most current search engine indexing strategy to ensure that the optimization is seen favorably by search engine.

Our comprehensive Search engine optimization strategy includes optimization of pages in your website, content writing, article writing, article syndication & blog writing. Each part of the strategy is entrusted to professionals specialist who all worktogether to bring your website on the first page of results in Google , Bing, Yahoo & other popular search engines when a consumer searches using a keyword that is relevant to your website.

Want to know more? Want to bring your business to the Internet?
Contact us for a free no obligation (really!) consultation